The New IQ: How Integrity Intelligence Serves You, Your Relationships and Our World, – Author Interview – David Gruder, Ph.D., DCEP

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The New IQ

Paperback Writer is pleased to announce our author for today, David Gruder, author of The New IQ: How Integrity Intelligence Serves You, Your Relationships and our World. David’s virtual book tour is brought to you by Pump Up Your Book Promotion.


David Gruder, PhD, DCEP, is perhaps the world’s only clinical-organizational psychologist specializing in integrity development. Known as “The Integritizer,” he is the leader in transpartisan nondenominational strategies for solving the massive integrity deficits that have caused today’s vast social, economic, and political challenges. Dr. Gruder founded the “Integritize America Campaign,” an integrity stimulus plan for renewing personal, relationship and societal integrity so we can finally co-create sustainable solutions to today’s most challenging issues. His latest book, “THE NEW IQ: How Integrity Intelligence Serves You, Your Relationships and our World,” is the world’s first step-by-step guide to attaining personal, relationship, and career fulfillment during difficult times without sacrificing ethics and integrity. It has won five book awards in the areas of “social change,” (book of the year), “current events in politics and society” (honorable mention), “health & wellness” (book of the year), “self-help” (bronze medal) and “metapsychology” (book of the year). A professional speaker and trainer for almost three decades, Dr. Gruder speaks, trains, consults worldwide on how to “Integritize” citizens, government, communities, businesses, health care, education, religion, journalism, advocacy groups, and leadership. His clients have ranged from family-owned businesses to American Express work teams, from the Sanoviv Medical Institute to the San Diego Office of Education Management Academy, and from local politicians and executives to World Trade Organization ambassadors. His main website is

From the White House, to the board room, to the privacy of our own bedrooms, and virtually everywhere in between, integrity deficits are destroying our personal lives, our businesses, our economy, our healthcare, our society, and our planet.
Creating sustainable integrity-centered solutions to today’s vast array of major challenges requires us, as individuals and as a society, to take a fresh look at what creates life fulfillment. It requires us as citizens to develop a new integrity-centered vision of what we need to require from our leaders in government, business, advocacy groups, community organizations and the media.
The New IQ is the world’s first road-tested guide to integrity-centered living, working, loving, and serving. Hailed as a “once-in-a-generation book,” it provides the first step-by-step road map for restoring the vanishing virtue of integrity… for the sake of our loved ones, our communities, our businesses, our society, and our own personal wellbeing.
Going far beyond being a self-help book, this critically acclaimed five-award-winning action plan offers a socially responsible way to attain personal, relationship, and career fulfillment during difficult times, without sacrificing ethics and integrity. Here at last is your complete guide to “personal development that serves us all.”


Paperback Writer

Interview Questions For Non-Fiction Authors

Hi Dr. Gruder.

Welcome to Paperback Writer.

Would you share with us how you came up with the idea for your book?

It’s no secret that we are suffering today from the devastating effects of massive integrity deficits at all levels of society. What is largely a secret, however, is the widely embraced faulty life fulfillment formula that is responsible for these integrity deficits. I wanted to write a book that exposed this faulty formula and that provided a practical nonpartisan interfaith road map for replacing it with a sustainable formula for individual life fulfillment and societal repair. My idea was therefore to write a book offering answers to what I believe are the five biggest questions of our time: 1) Why have we allowed severe integrity deficits to damage virtually all parts of our society? 2) How did so many of us adopt the insane belief that life fulfillment, wealth accumulation and a comfortable lifestyle require sacrificing integrity, people and social responsibility? 3) What do the few who succeed without making these sacrifices do to create happy fulfilling integrity-centered lives? 4) How can the rest of us easily learn to do on purpose what these rare folks do intuitively? 5) What profound improvements will we see in the world as more and more of us shift toward integrity-centered living, loving, working and serving?

Was it a light bulb moment or something that you thought about for a very long time?

It was a combination of both. The first light bulb leading to The New IQ went off forty years ago, but it took me decades to fully decipher the lessons I learned from the experience. When I was fifteen my parents naively sent me to the infamous Woodstock music festival because the summer camp for the performing arts I attended had offered it as an optional field trip. Woodstock surprisingly opened my eyes to some of the key integrity ingredients I describe in The New IQ. The second light bulb was the profound ways in which I was impacted because of being in the New York area during and immediately following the 9/11 attacks. That experience moved me so deeply that I committed the remainder of my career to helping to restore integrity in our society and around the world. The third light bulb was my own twin towers falling six months after that, when my first wife ended a marriage that I would have sworn on a stack of bibles was a marriage for life. It woke me up to hidden aspects of self-integrity and relationship integrity that I had never before understood to be crucial integrity dimensions. I write in The New IQ about all of these stories and the lessons about integrity that they taught me.

How did you come up with the title?

Many people know that there is more to intelligence than their Intelligence Quotient (IQ). There is emotional intelligence, relationship intelligence, leadership intelligence, etc. But, of the many forms of intelligence we have (or need to upgrade), it seems to me that the most central one of all is the one in which we are collectively most lacking: Integrity Intelligence. As a clinical and organizational psychologist, I am convinced that this form of intelligence is the foundational ingredient necessary for co-creating sustainable solutions to the multitude of significant problems we face today. Hence, my book title, “The New IQ: How Integrity Intelligence Serves You, Your Relationships and Our World.”

How did you find an agent and publisher?

I did not use an agent for The New IQ. I was deeply blessed that my publisher found me.

Who reads your work in progress?

My wife Laurie (who spots where I’m unnecessarily complicated and where my heart or passion aren’t shining through), my now-84-year-old mother (a published poet and incredible proofreader), some of the men in a support group I attend (they give me valuable insights about how my material will be received by average readers), a number of professional and writing colleagues (they point out my inaccuracies, blind spots and technical writing weaknesses), and of course my publisher and editor.

Who made a difference in the book’s quality?

All of the people I listed above plus everyone else I mentioned on my acknowledgments page in The New IQ.

How long did it take you to complete the first draft?

About a year.

How long did it take from start to publication?

About 1¾ years.

Do you have any advice for new authors?

Here is what I share with the helping professionals and leaders I mentor who are thinking about writing a non-fiction book. Truth told, this is the advice I wish I had been given and mentored with when I wrote my first book. Build your platform for selling your book before you finish the book. Non-fiction books are rarely ends in themselves. Before you write your book get clear about the upscale backend you want your book to generate interest in. While you write your book develop that backend so it’s ready when your book is published, including effective strategies to convert book buyers into upscale customers. Consciously write your book so that it serves your back-end. Write at the intersection of what you are truly passionate about and what your target readers most want (your target readers are those who are most likely to want to buy your back-ends). Write your book in a marketing-friendly way, rather than writing it for the sake of the content only. Allow your passion to shine through on every page. Understand each step in the book creation, production and marketing process, from soup to nuts. Invest in experts who specialize in the parts of the process you don’t have the expertise, passion, objectivity or time to do yourself. Make peace with the fact that writing a book is about 15% of the book process – and get good with the rest, which is about securing a publisher, pre-production, printing, distribution, marketing, and maximizing your back-end sales. In particular, get really, really good at and passionate about effective book marketing – don’t expect a publisher to rescue you from this responsibility. Learn to love the entire process, no matter how much of it you decide to outsource, or don’t bother writing a book. And once you start marketing your book, be prepared to persist, persist, persist, and improve, improve, improve.

Thank you, David, for stopping by Paperback Writer on your virtual book tour. I wish you continued success through the rest of your tour.

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