How To Win A Pitch – Author Interview – Joey Asher

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howtopitch_coverPaperback Writer is please to announce our author for today, Joey Asher, author of How to Win A Pitch.


How to Win a Pitch will help you learn how to: Develop presentations that win contracts. Create connections to secure business relationships. Identify, discuss and fulfill client needs effectively. Veteran business coach Joey Asher has helped his clients win over five billion dollars in new business contracts. He uses his former experience as an attorney and journalist to help readers and clients rise above their competition. He has authored two previous books, Selling & Communication Skills for Lawyers and Even a Geek Can Speak: Low-Tech Presentation Skills For High-Tech People.



JOEY ASHER  is one of the country’s preeminent experts on selling skills and communication.  As President of Speechworks, an Atlanta-based communication and selling skills coaching firm that has been helping business people deliver presentations that win business for over 20 years, Asher combines his skills as an attorney and journalist to help sellers communicate a clear, simple message that connects with prospects and wins business.




Hi Joey.


Welcome to Paperback Writer.


Q: Would you share with us how you came up with the idea for your book? 


A: “How can we distinguish ourselves from the competition when what we are offering is so similar?”


Q: That’s the most common question my clients ask as they prepare sales presentations. My new book answers that question.


A: The book is “How to Win a Pitch: The Five Fundamentals that Will Distinguish You from the Competition.”  It details how to create and deliver presentations that win business.  It’s aimed at sales people. But it’s also a great book about how to persuade listeners.


As president of Speechworks, an Atlanta-based, nationally-known communication skills coaching firm, my colleagues and I have helped clients create and deliver presentations that have won billions of dollars in new business. We work with all industries including construction, architecture, engineering, high tech, financial services, manufacturing, real estate, accounting, law and others.


We have learned that the key to a great pitch is executing five fundamentals.


  • Making the presentation solution-oriented
  • Keeping it simple
  • Delivering with passion
  • Interacting with the prospect during the presentation
  • Appearing well-rehearsed.


The book teaches how to execute those fundamentals. It includes recipes for success as well as success stories taken from my experiences working with clients.  The book covers everything you need to succeed including how to:


  • Create a simple, persuasive presentation.
  • Rig the pitch in your favor.
  • Develop a presentation style that connects and builds relationships.
  • Get lots of questions.
  • Rehearse.
  • Overcome stage-fright.



Q: Was it a light bulb moment or something that you thought about for a very long time?


A: We are a communication skills coaching firm that works with sales people in helping them learn how to create and deliver great presentations.  So I always thought it would be a good idea to do a book focusing on helping sales people. I sat down to write it when I felt I had enough ideas for sales people to really help them.


Q: How did you come up with the title?


A: The title is a simple description of what you will get from the book.


Q: How did you find an agent and publisher?


A: I’ve never had an agent. I’ve always approached publishers directly with my ideas.


Q: Who reads your work in progress?


A: No one.  I finish it and send it to the editor.


Q: Who made a difference in the book’s quality?


A: In this most recent book, Amy MacGregor, who managed the publishing and editing of the book, did a nice job of suggesting ways to make the book more user friendly.


Q: How long did it take you to complete the first draft?


A: All three of my books have taken me six months to write.


Q: How long did it take from start to publication?


A: About 18 months.


Q: Do you have any advice for new authors?


A: When I’m writing a book, I write two pages every day. If I’ve done my two pages, I stop even if I’m in the middle of a sentence. That allows me to get a running start the next day. If you do that every day, you’ll have a book in about six months.


Thank you, Joey for stopping by Paperback Writer on your virtual book tour. I wish you continued success through the rest of you tour.


The HOW TO WIN A PITCH VIRTUAL BLOG TOUR ’09 officially begin on June 1 and will end on June 26. You can visit Joey’s blog stops at during the month of June to find out more about this great book and talented author!

As a special promotion for all our authors, Pump Up Your Book Promotion is giving away a FREE virtual book tour to a published author or a $50 Amazon gift certificate to those not published who comments on our authors’ blog stops. More prizes will be announced as they become available.

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One thought on “How To Win A Pitch – Author Interview – Joey Asher”

  1. Thanks for hosting Joey Asher today. His website really gives you an idea of what Speechworks is all about. You can find it at Having spent many years in Corporate America, I know how important your presentations can be; and in today’s economy, no one can afford to let a less than perfect presentation cost the company business. Look for my review of Joey’s book, coming soon to The Book Connection –

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