In their entertaining new book, The Big Picture: Essential Business Lessons From the Movies, authors Kevin Coupe and Michael Sansolo show how to use the stories in movies to solve problems in business. From The Godfather to Tootsie, from The Wedding Singer to Babe, the authors use more than sixty of their favorite movies to teach important lessons about branding, customer service, leadership, planning, ethics, and innovation.
Readers learn how to use stories from the movies to communicate clearly with employees, clients, and customers.
13 Lessons on Leadership from Kevin Coupe and Michael Sansolo, co-authors of The Big Picture: Essential Business Lessons from the Movies. We believe great lessons to guide and inspire us can be found in all kinds of movies. Here are 13 examples from our new book.
1. Schindler’s List: A single individual can make a big difference, even in a time of insanity.
2. Jaws: A culture of denial in business almost always leads to disaster – you have to deal with what can happen, not with what you think will happen.
3. In the Heat of the Night: We need to look at information without bias to make the best possible decisions.
4. American Gangster: Brand equity is a critical component of any business; you have to establish and stick to your value equation, or risk erosion and irrelevance.
5. Sex and the City: Face up to it, everyone is wrong sometimes and that includes you.
6. Hoosiers: Words matter. They have to reflect reality and expectations. And they need to be appropriate to the situation, the challenge, and the audience.
7. A League of Their Own: In the toughest of times the best leaders and companies find a way to succeed. After all, it’s the hard stuff that makes it great.
8. Big: It isn’t enough to research the customer and read reports. You have to be the customer…to intimately understand customer wants and needs.
9. Mr. Roberts: Everyone gets saddled with a bad boss. Learning how to cope is the key to personal success.
10. Tootsie: Everybody – and every business – needs a story that helps you stand out from the crowd, which emphasizes your differential business advantage.
11. The Wedding Singer: Communication is essential. Information you neglect to provide today can cause really big problems tomorrow.
12. Bottle Shock: Passion is one of the most important factors in any business enterprise; to succeed, you have to find the magic in your work.
13. The Godfather: When managing a team, understand that each person is different and figure out how to best manage them as individuals.
About the Authors
Kevin Coupe has been a working writer all his professional life. For the past decade, he’s had his own website/blog—www.MorningNewsBeat.com—providing what he calls “business news in context, and analysis with attitude.”
In addition to speaking at hundreds of conferences in the U.S. and abroad and reporting from 45 states and six continents, Kevin has been a newspaper reporter, video producer, actor, bodyguard, clothing salesman, supervised a winery tasting room, ran two marathons (slowly), drove a race car (badly), took boxing lessons (painfully), and acted in a major (and obscure) motion picture.
Kevin is married with three children and lives in Connecticut.
Michael Sansolo has traveled around the world one supermarket at a time, yet stopped to climb the Sydney Harbour Bridge, the Great Wall of China, and Pikes Peak. A native New Yorker, Sansolo is a consultant and frequent speaker for the food retail industry, and is a contributing editor and weekly columnist for MorningNewsBeat.com, a daily newsletter on the retail industry.
Sansolo was the senior vice president of the Food Marketing Institute and was editor-in-chief of Progressive Grocer magazine. Favorite book: The Big Picture (of course), and The Great Gatsby; favorite food: Sal’s Pizza; favorite team: the Mets; favorite movies: read The Big Picture!
Sansolo, his family, and his very annoying beagle live in the suburbs of Washington, DC.
For more information on the book and its authors, visit http://www.brigantinemedia.com/author.php?id=coupe-sansolo You can also find Kevin online at www.MorningNewsBeat.com and Michael at www.michaelsansolo.com